All About Our Purpose

In the heart of Canada’s bustling automotive scene, Purpose Automotive emerges as a leader of social media innovation and dedication, founded on the rich legacy of Miranda Pyette Automotive. Our journey is rooted in the remarkable career of Miranda Pyette, turning her deep-seated passion for the automotive world into a thriving enterprise.

At Purpose Automotive, we believe in the power of purpose. Guided by the principle of 'Purpose before Product,' we have redefined the essence of automotive marketing. Our mission transcends traditional advertising, venturing into creating meaningful connections between dealerships and their communities through social media. We are not just consultants but the architects of the future of automotive social media in Canada.

Empowering Through Diversity

Stepping into the future, Purpose Automotive proudly stands as a female-focused company. This unique composition is a testament to Miranda Pyette’s commitment to fostering diversity and empowering women in the automotive industry. Our all-female team brings a fresh perspective to automotive marketing, combining empathy, innovation, and a detailed understanding of the consumer landscape. This distinct approach enriches our strategies and solutions, ensuring that we address the nuanced needs of our clients and their customers.

Our Expertise

Our expertise is built on over two decades of unparalleled experience in the automotive industry, enriched by Miranda's leadership and the collective knowledge of an empowered female team. From our formative years with the Toronto Sun and AutoTrader.ca to pioneering digital marketing solutions with industry giants like Spearhead, Shopify, and Google, we have always been at the forefront of innovation.

We specialize in e-commerce and digital marketing, crafting strategies that bridge brands with consumers, turning browsing into buying and inquiries into sales. Our commitment to excellence is evident in our approach to advertising, focusing on generating leads that drive growth and success for dealerships across Canada.

Our Commitment to You

Purpose Automotive is committed to delivering an Exceptional Customer Experience. We dive deep into understanding your dealership, team, brand, culture, and Primary Market Area (PMA). Our holistic approach ensures that every strategy is tailored to resonate with your unique identity and objectives.

Our culture is one of care — care for our work, our clients, and the outcomes we achieve together. This caring culture, combined with our expertise, positions us as more than just consultants; we are partners in your success.

Join Us on Our Journey

As we embark on this new chapter as Purpose Automotive, our vision is clear: to lead with purpose, empower with knowledge, and innovate with technology. Miranda Pyette's legacy is not just a story of personal achievement; it's the foundation upon which we build a brighter future for our clients and their communities.

We invite you to join us on this journey of growth and transformation. Together, we will drive towards a future where every marketing strategy is imbued with purpose, every campaign ignites engagement, and every dealership thrives in the digital age.

Welcome to Purpose Automotive — where your purpose is our passion, and diversity drives our success.

Purpose Before Product